“Gen P” is the short form for “Generation Pet” coined by Dr Wei, the creator of ipet.md and the Founder & Chairman of Borderless Healthcare Group. “Gen P” is the key audience of ipet.md – pet parents from Generation X, Y and Z – who have witnessed the trend of skyrocketing incremental pet ownership and unguided pet humanization over the last decade. The icon of “Gen P” with the dog head and human body as shown in the above diagram represents human beings who are capable of caring and empathizing with the feelings of the pet as an effort to balance pet-human bonding.